VISIT FLORIDA STICKER
PACK DESIGN
For the Visit Florida Tourism Campaign, I designed a collectible sticker pack that brings the brand’s “Live More Floridays” spirit to life in a bold, playful way.
STICKER DESIGNS
The goal was to translate the energy of Florida — warmth, spontaneity, color, and personality — into a set of highly shareable, graphic assets that could live both physically (stickers, merch, travel kits) and digitally (social GIFs, story stickers, app integrations).
The system combines retro travel aesthetics with modern, punchy typography and vibrant color blocking. Each sticker acts as a micro-moment of the campaign, highlighting key messaging like “Florida by Friday” and “Life’s Too Short for Ordinary Days.” Iconography such as flamingos, manatees, palm trees, and the Florida state silhouette reinforce instantly recognizable state cues while keeping the tone fun and optimistic.