
2024 Chicago Sky
X the NEt campaign
I had the amazing opportunity to work on the The Net's 2023, 2024 & 2025 campaigns in collaboration with the Chicago Sky Women’s basketball team. The Net’s core campaign goal is to de-stigmatize the conversation around mental health in sports spaces. This page features the 2024 campaign. In this, we built out social postings, in-game signage, web graphics and branded headbands. Each of these aiming to: promote the net game, distinctly communicate our phrasing (“Teamwork Works, Build Your Bench,” - 2023) and (“Post Up Positivity, Block the Negativity,” - 2024 & 2025) and emphasize the major impact community and resources can have on one’s mental health, whether that be in the game or in daily life. This campaign also included a video featuring Angel Reese apart of our 2024 campaign that won our team a Webby award.

post up positivity
post up positivity
The Net Campaign
The work
