2024 NEt campaign

I had the amazing opportunity to work on the 2023 & 2024 Net campaigns in collaboration with the Chicago Sky basketball team. The Net’s core campaign goal is to destigmatize mental health in sports. This area features the 2024 campaign. In this, I created social postings, in-game signage, web graphics and branded headbands. Each of these aims to promote the net game, distinctly communicate our phrasing “Teamwork Works, Build Your Bench, Post Up Positivity, Block the Negativity,” and emphasize the major impact community and resources can have on one’s mental health, whether that be in the game or in daily life. This campaign also included a video featuring Angel Reese that won our team a Webby award.

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